Why do some people think it’s so wrong to advertise to Hispanics….?

Posted on 12 February 2012 by

Question by GreasyTony: Why do some people think it’s so wrong to advertise to Hispanics….?
when the Hispanic Purchasing Power in America is expected to reach $ 1TRILLION by 2011? Are these people the same people that ingore the fact that many Hispanic Illegals contribute to this Purchasing Power?

http://www.bizreport.com/2007/02/hispanic_advertising_to_outpace_general_advertising.html

Hispanic advertising to outpace general advertising

“Advertising growth targeting Latinos is expected to outpace the general market over the next several years. Both the television and radio sectors should benefit from increased interest in targeting the demo,” said Deana Myers, Kagan media analyst.

According to Kagan Research, Hispanic advertising will reach $ 5.5 billion by 2010, with a growth curve of 32% for Hispanic cable networks. General broadcast networks will show 12% growth during the same period.

With the incredible growth of the Hispanic market and its buying power there is also a great opportunity for growth among advertisers. Hispanic buying power is expected to exceed $ 900 billion by 2010.
A little HINT to the Hispanic bashers (and we know who you are) Spanish Speakers doesn’t = Illegal Immigrants.

Best answer:

Answer by Agrippa the Roman
Nothing wrong with it, if they are doing it in ENGLISH. If those folks haven’t learned ENGLISH after a few years here, they should go home.

Add your own answer in the comments!

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8 Comments

  1. dlk

    on 12th Feb, 12 11:02am

    This is America where the English language is spoken. I myself consider it an insult to have everything……..tv, radio, advertisement, phone machines answering etc in spanish. Those that come here legally have no problem learning our language.

  2. iamct01

    on 12th Feb, 12 11:02am

    I agree but drug dealers also stimulate the economy like illegals do, they are both unlawful. They still broke the law no matter how nice the people are.

  3. Tracey Seth

    on 12th Feb, 12 12:02pm

    I don’t have a problem with it. It’s smart business to cater to a portion of the population when selling your products.

    I do, however, have a problem with government agencies using Spanish in official business. If you are going to live here, then all people from all backgrounds need to know English and English needs to be declared as the official language of the United States? Why? Becuase language is the basic and fundamental base that makes citizens of a country have soemthing in common. It provides the cohesivness of nation building and is essential for a strong national identity.

    If people from foreign countries want to live here, then they need to speak the language and our government should not be encouraging anything different.

  4. February1

    on 12th Feb, 12 12:02pm

    I have no idea. Advertisers often target groups: women, children, seniors, African Americans, Asians, etc. Why wouldn’t they produce ads targeted to Hispanics and do so IN SPANISH? I also don’t see why this makes any difference to anybody else.

  5. suspendmyaccount

    on 12th Feb, 12 12:02pm

    Is this biased media the reason America is going to hell in a hand bag? Soon we will be known as North Tiajuana? Congrats!

  6. tott1

    on 12th Feb, 12 01:02pm

    nothing wrong with it it is the advertisers choice. but running ads on mainstream networks in spanish could reduce the business they get from the rest of the people. at least from me

  7. 88Fan4Evr

    on 12th Feb, 12 01:02pm

    I don’t think it is wrong to advertise to Hispanics, but I also don’t think it should be a priority. They are in MY Country, I do not want to have to press a button to hear my phone call to customer service in English, why don’t they ask, in Spanish or whatever, if they want to hear it in their language to push a button? I also want to see my grocery items in English, not any other language first. Put all the other ones underneath mine. In Mexico, if I call customer service will they ask me in English first to push a button to hear my choices in English? Doubt it! I think its the principal of the whole thing that make people bitter. And if their purchasing power is so much, I think they should learn to speak and read English!

  8. Ida Slapter

    on 12th Feb, 12 02:02pm

    1 trillion by 2012 – I guess we know now where all the stimulus money went!

    It is just that every other immigrant group manages to learn English but spanish speakers are like perpetual special ed students.